How I Offered Consultancy Services to Businesses Turn Their Websites Into Lead-Generating Tools.

A breakdown of how I helped small businesses turn their websites into lead-generating tools using smart design, clear CTAs, and performance-focused development.
How I Offered Consultancy Services to Businesses Turn Their Websites Into Lead-Generating Tools.
At the beginning of this year, I offered free website consultancy to small businesses across different industries.
The goal was simple:
Help them understand how a website can actually work as a client acquisition tool, not just something that exists online.
The Niches I Worked With:
- Real Estate
- Dental Clinics
- Financial Consultancy
- Borehole & Drilling Companies
The Problem I Noticed
Most of the businesses I offered my services to had one or more of these issues or problems:
- No website at all.
- Website that were not mobile friendly
- Outdated Designs.
- No clear call-to-action or way to generate leads.
- Slow loading speeds affecting user experience
In short, their websites weren’t helping them grow.
What I Built
I built high-converting websites focused on functionality and results rather than just design. They included proper CTAs, to get more inquires and generate more leads and also have clickable links for easy contacting business owners.
Each website was built to:
- Guide visitors toward taking action
- Make it easy to contact the business
- Load fast
- Work properly on mobile
- Communicate trust and professionalism
The goal was simple: turn visitors into inquiries.
TOOLS & STACK I USED
- AI landing page tools for fast prototyping
- Next.js for performance and scalability
- Tailwind CSS for clean, responsive UI
- Vercel for fast and reliable hosting
This stack allows me to ship quickly while maintaining performance, SEO, and scalability.
What I Learned
This experience helped me shift my mindset.
I moved from just “building websites or designing websites” to understanding how to:
- Build websites that solve business problems
- Design with conversion in mind
- Specialize by niche
- Think like a consultant, not just a developer
I also learned that a website is not a digital flyer, it’s a tool that should actively help a business get clients.
What’s Next
I’ll continue helping businesses build strong online presences that actually work for them websites that attract, convert, and support growth.
If you’re interested in a free consultation on what your website should look like and how it can help your business, feel free to reach out.
Some Projects I’ve Worked On
- Ala Mode Boreholes → https://ala-mode-boreholes.vercel.app/
- Water Boreholes and Drilling → https://waters-borehole-and-drilling.vercel.app/
- Khaya Consultancy → https://khaya-consultancy.vercel.app/
- Maranatha Medical Center → https://maranatha-medical-centre.vercel.app/
- Hilltec Real Estate → https://hillteczw.vercel.app/
Developers can also check out the components on my GitHub: https://github.com/rctrollex
Thanks for reading
If you found this useful, feel free to reach out or check out my other work.